Sales & marketing
Marketing campaigns software that turns your customer list into booked work.
Target the right homeowners with email, text, and postcards — using the job, equipment, and membership data you already have.
14-day free trial. No credit card.
How it works
How marketing campaigns works in Homeforce
Campaigns start from real service history, so the message matches the home — and the results tie back to invoices.
Audiences
Build lists from equipment, history, and spend.
Filter by equipment age, last service date, membership status, open estimates, ZIP code, or lifetime value. Audiences refresh automatically, so a recurring campaign always reaches the right homes.
Channels
Email, text, and postcards from one place.
Start from proven templates for tune-ups, replacements, membership renewals, and seasonal checks. Add your logo and offer once, then send across every channel with consistent tracking.
Journeys
Set it once and let the season run itself.
Automated journeys follow up on unsold estimates, remind members before renewal, and welcome first-time customers. Every step stops automatically when the customer books.
Results
Booked revenue, not vanity metrics.
Each campaign gets its own tracking links and numbers, so results show calls, bookings, and paid invoices. Compare campaigns side by side and repeat what worked last season.
What it can look like
Illustrative example: an HVAC company with 4,000 past customers and no regular outreach
- homes you already know — no ad spend needed to reach them
- 4,000homes you already know — no ad spend needed to reach them
- booking from one seasonal email would mean 120 jobs
- 3%booking from one seasonal email would mean 120 jobs
- average tune-up turns that into roughly $16,800
- $140average tune-up turns that into roughly $16,800
- to set up a journey that runs every season after
- 1 hourto set up a journey that runs every season after
Illustrative example for planning purposes, not a reported customer result. Your outcomes depend on your team, market, and setup.
Popular with
Marketing campaigns connects to the rest of Homeforce — no exports or re-typing.
- Customer managementEvery property, unit, visit, and invoice in one record.
- Memberships & service agreementsRecurring revenue that renews, bills, and schedules itself.
- Call trackingKnow which ads ring the phone and which calls book.
- ReviewsAsk every happy customer for a review at the right moment.
- Reporting & dashboardsReal-time numbers for owners, managers, and techs.
- Sales pipelineTrack every open estimate and lead until it closes.
FAQ
Marketing campaigns questions, answered.
Have a question we didn't cover? Book a demo and ask a product specialist.
Who can I send campaigns to?
Your own customers and leads who haven't opted out. Homeforce honors unsubscribes and do-not-contact flags automatically across email, text, and mail.
How are postcards printed and mailed?
Design the postcard in Homeforce and approve the proof. Printing, postage, and mailing are handled for you and billed per piece.
Can campaigns run automatically?
Yes. Journeys trigger from events like an unsold estimate, a membership nearing renewal, or equipment reaching a certain age, and stop when the customer books.
How do you track which campaign drove a booking?
Each campaign uses its own tracking links and, optionally, a tracking phone number. Bookings and invoices from those touchpoints are credited to the campaign.
Is there an extra fee for marketing?
No. Campaigns are included on Pro and up, with usage-based sending — you only pay for the messages and mailers you actually send, with no minimums.
See marketing campaigns with your own jobs.
Start a 14-day free trial, or see it with your own jobs, techs, and pricebook in a 30-minute demo.
14-day free trial · No credit card · Month-to-month · Free data migration